CERTIFICATION PROGRAMS ARE THE ANSWER TO MORE LEVERAGE, EASIER SALES, HIGHER PROFIT MARGINS, AND BETTER CLIENTS
WHEN COACHES SIMPLY CREATE PERSONAL BRANDS AND SELL COURSES OR COACHING PROGRAMS BUILT SOLELY AROUND THEIR FACE AND VOICE, THEY BECOME A BOTTLENECK.
That means you're required for ALL of the marketing AND delivery in your business, creating a huge time-crunch and taking away your freedom.
certification programs are built around selling your method, content, and ideas, which removes you as the bottleneck.
Your marketing and delivery become focused on your WORK and create an environment where other coaches can fulfill INSTEAD OF YOU, freeing you up to do more of what you love.
plus, courses and coaching programs are over-saturated and require lots of persuasion to get people to buy.
You have to do an entire song-and-dance to get people to give you even small amounts of money for courses and coaching programs, because they know they can just get basically the same thing somewhere else. It's not seen as valuable.
certification programs are seen as highly valuable, and therefore require little persuasion to drive purchases.
When people find out they can get a Badge, Diploma, and Rebrand/Resell rights to your content, they get SO EXCITED that they buy without asking questions or raising objections. The process is so much faster and easier!
COURSE BUYERS AND COACHING CLIENTS ARE ALSO HIGHLY LIKELY TO NOT DO THE WORK AND THEN ASK FOR A REFUND OR CANCELLATION.
Only 10% of course buyers ever actually utilize the content they purchased! Then you get blamed when they ask for their money back. Not good! And, what a headache!
certification buyers are so driven to get their badge, diploma, and rebrand/resell rights that they are the most likely to complete the entire program without complaints!
In all of my years of doing this, Certification buyers have always been the absolute BEST clients and I can't recall a single incidence of a refund request to date!
experience the difference for yourself
by creating and selling your own certification
we'll show you how in this new book: